Make your eCommerce site stand out by integrating a social media wall and harnessing the power of the social web. Influence your customers to buy and stay on your site longer and engage in social shopping, when they are browsing on your website.
The use of social media as an advertising tool for ecommerce businesses isn’t new. Did you know 93% of Pinterest users use the platform to discover and buy new things? Pinners are very active shoppers that spend a lot of money online. The birth and growth of influencer marketing has also pushed shoppers to start the buyer’s journey on social networks like Instagram and Facebook.
Viral marketing is a method of product promotion that relies on getting customers to market an idea, product, or service on their own by telling their friends and connections. WOM or word of mouth interactions trump other outreach methods. Social selling is an important component of the new sales funnel and the future of online businesses. Monetize your social content by adding a call to action button such as “shop this look,” on your social hub.
Social Media in Ecommerce
Every consumer takes an individualized path to purchase. Social media is a fantastic way to promote your brand, increase sales and improve your bottom line. Our Springboards are ideal for businesses and ecommerce sites use it to promote products easily and naturally. Merchants can link their Twitter, YouTube, Pinterest, Instagram, Facebook, and RSS feeds to their ShareSpring account. See your brand as your customers see you and influence at the point of sale. Whether you’re in the home & garden, consumer electronics, apparel, fashion or beauty industries, social hubs give static websites frequently updated, fresh content that can keep visitors engaged for longer periods of time.
Our platform enables marketers to drive product discovery and sales. In today’s online shopping and ecommerce world, it’s crucial that businesses are transparent and show authentic content.
Let’s say a shopper goes to a website where there is only branded advertising images. The shopper then visits another site, selling the same blouse, but showing a real women wearing the blouse, in a few different ways. She likes how the visual content is portrayed in the second and third image and she makes the purchase.
Dynamic shoppable social galleries show social proof while keeping your site consistently fresh. Followers become buyers by channeling your Instagram and Facebook photos into your website. Social media in ecommerce creates a more engaging shopping experience and builds trust to capture meaningful customer experiences. Tag your products so customers can click through to complete a sale. Social proofing is a simple way to increase traffic to your eCommerce site where users can make a purchase.
Your social strategy should complement your on-site sales. A social wall on your retail website shows your brand’s human site and inspires potential purchasers. Customers are looking for trends and for insights from people like them. Mobile is the new storefront. Marketers need to find and reach shoppers while they are researching. Research from Deloitte (September 2016) indicates that 37% of all retail purchases last year were influenced by mobile device search, discovery, research, or price comparison.
Bringing in your social feed into your shopping cart ultimately builds a sense of loyalty and authenticity among your followers. Hashtags can also be implemented throughout your brand’s visual content to provide customers with a hub of discussion and sharing for your products. And it’s simple to integrate within a brand’s existing eCommerce platform for stellar social selling.
User generated content is a massive opportunity for online retailers and digital lobby signage. If you deliver trusted content alongside a great user experience, you will win customers.