Looking for an interactive way to raise attendees engagement at your tradeshow, conference, keynote speech or meeting? Get your attendees & audience excited and engaged with social media walls at events. 90% of the information transmitted to the brain is visual, making it easier for humans to remember visual content. And consumers today expect a personal content experience. This means that a successful visual content strategy should include live social displays. Also known as Twitter Walls, they are incredible audience engagers.
The advantages of using a paid tool instead of trying to do it yourself are numerous:
- Easy Moderation
- Full Customization
- Filter Geolocations
- Sell interstitial advertisements
- Increase website traffic - carry over engagement from your event to your website
- Sell the opportunity for your clients to sponsor the social wall with their branding
Social Walls for Live Events
Your attendees are your event’s best marketers - this audience deserves a platform of their own. A social media wall is one or multiple screens at an event that display posts and photos that are tagged with your event’s hashtag on various social networks like Instagram and Twitter. Track your event hashtags, or hashtag associated with your event. The most effective hashtags are unique, concise & memorable.
Your social walls are also completely on brand, since ShareSpring can bring in your brand colors, logos and give you flexibility on design. From corporate event planners and wedding planners to national stadium football games, event digital signage provide attendees a fantastic way to interact at events. Social walls for live events also increase digital exposure for the conference, as well as increase the number of people who follow the conference on your social networks.
What a Social Wall Can Do For Your Event
Social walls are one aspect of a full event marketing strategy. A real-time digital display for your attendees to interact with using social media can increase your sponsorships, increase your social media following and increase event attendance for future events. With our built-in sharing tools, you’re marketing goes viral when people begin to tag themselves and re-share.
Display user generated content via hashtags and mix in branded content. Social walls can be leveraged as a great sponsorship opportunity. They are a great way to maximize the reach of all your branded social communication content. Presenters can also respond to the social comments during and after their presentation.
In essence, it’s engagement driving engagement. Because people attend event to participate in social activity, you’ll give event-goers the feeling you care and want them to post, triggering more conversion. It’s a fabulous way to reward your audience and make them the stars! ShareSpring takes the crowd from spectators to active participants. This helps create FOMO, a popular and increasing trending marketing strategy. Gain valuable insights and content to promote future events.
Event social hubs can be used for the following:
- Corporate events
- Product launches
- Live games
A hashtag wall is a user generated content goldmine. When you attend an event, or even see a digital display in a restaurant, it’s clear what a social wall can do for your event.